Why Don’t You Open a Grocery Store, instead?
The instinct challenged before The S-Cube.
I usually don’t talk about myself.
But now, it feels necessary to share where
The S-Cube really comes from.
Not from a workshop. Not from a book. But from life itself.
————————————————————-
“is se acchha to kirane ki dukaan kyon na khol le.”
(Why don’t you open a grocery store, instead?)
A relative casually tossed the remark —
while watching me pull a squeegee at my tiny screen printing studio.
He didn’t mean offence.
He just couldn’t see why anyone would work so hard
with their hands when they could earn more
by simply managing a shop.
What he didn’t know —
and what even I didn’t know back then —
was that I had stumbled into something
that would shape the rest of my life.
There was no grand plan.
No “aha!” moment,
just a chance encounter with screen printing… and a feeling.
A feeling that I belonged here —
that this work — this art, this grind — somehow made sense.
I hadn’t even heard of screen printing before that moment.
But once it came into my life,
I learned it the only way I knew how —
with my sweat and blood, and yes, tears.
Looking back, I feel it wasn’t all chance.
Screen printing unknowingly
echoed something from my childhood —
a quiet pull toward the world of printed words and visuals…
something I couldn’t name then, and still can’t now.
I had no grand ambition. No talk of “purpose” or “passion.”
Just a kind of quiet joy in doing the work.
A sense of alignment.
Of something falling into place without asking for permission.
I’ve done many things since —
written, designed, presented, filmed, coached, consulted, and more.
But nothing compares to the happiness of those early days.
Not because life was easy.
But because it felt real.
Sometimes, you’re not chasing a calling.
You’re simply responding to something that shows up —
unannounced, unpolished, and quietly right.
And if you’re lucky, you recognize it.
And you build from there — daily, deliberately, skillfully.
————————————————————-
So The S-Cube isn’t fabricated — it’s organic.
A life lived, not designed.
The S-Cube: Skill Up > Stand Out > Succeed >>>
Not a method — an equation I balanced unknowingly.
No vision board. No five-year plan.
Just quiet work and alignment.
Like gravity existed before Newton,
The S-Cube was always in motion — I just named it recently.
Its roots are in ink-stained nights —
and days that ended with tired hands but a full heart.
And a philosophy that grew quietly within.